Showing 198 results

5 Trends in Content Localization + 1 to Keep an Eye On

From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.


Cognitive Science Meets SEO: Why True Localization Matters

Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.


14 Local Search Developments You Need to Know About From Q1 2024

From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam Ellis recaps Q1 2024 local SEO news so you won’t miss a thing!


Claddagh: How Local Businesses Inspire Love, Loyalty, and Friendship

Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships.


How to Create the Most Basic Google Business Profile Video with Canva, Even If You’re Not Great At This Stuff!

Miriam takes you through how to create engaging videos step-by-step using Canva. Let your local business come to life on film!


How to Create a Decent One-Page Local Business Site in the Face of the Google Website Shutdown

Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong 1-page presence.


A Little More Love for Local Business FAQs

Be intentional when crafting your local business FAQ pages. A little more love for FAQs is worth the time, and the effort it takes to provide valuable insights for your team.


What Belongs on Your Local Business' About Page?

Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.


What to Do With Aging Local Business Content: Review, Update, and Re-promote!

Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.


16 Local Search Developments You Need to Know About From Q4 2023

Learn about the most recent local search developments of 2023 to get ready for the year ahead.